Who I Am: The Strategic Designer
My foundation comes from digital marketing, where I specialized in helping small businesses grow by strategizing their target audience acquisition and optimizing their presence across social media, websites, and mobile apps.
This background has provided me with essential skills—I don't just design interfaces; I understand the business goals, user motivation, and conversion metrics that drive product success.
I am passionate about translating these real-world insights into ethical, AI-enhanced interfaces, ensuring that every interaction not only meets user needs but also delivers tangible organizational value.
I am eager to combine my strategic marketing perspective with my growing design craft in roles at mission-driven organizations.
Google UX Design Specialization
The Ultimate Figma Masterclass
Designership
UX Design for Virtual Reality
Interaction Design Foundation
Personal Snapshot
I hold an M.A. in Digital Media from Toronto Metropolitan University where I specialized in Virtual Reality and honed my skills in UX Design, Research, and Interaction Design
I've gained hands-on experience by prototyping for early-stage startups and collaborating on cross-functional university projects.
2023: Winner of GradShowcase Poster Awards in Digital Media and Creative Industries Theme at Toronto Metropolitan University, Toronto, Canada.
Off the Clock: When I'm Not Designing
Technical and Software Skills
Prototyping & Wireframing
Figma, Figma Make, Bolt, Base44, Cursor, Lovable, Relume, AI Elementor
Visual Design
Adobe Creative Suite (Photoshop, Illustrator), Canva, basic knowledge of typography and color theory
Information Architecture (IA)
Card Sorting, Tree Testing, Site Mapping
Quantitative Methods
Survey Design (Qualtrics, SurveyMonkey), A/B Testing Fundamentals, Data Analysis (basic Excel/Sheets)
AI Prototyping Tools
Experience with prompt engineering in generative AI tools: Bolt, Base44, Cursor, Figma Make, Figma Site, Elementor AI, Relume and Lovable
Design Systems
Creation, Maintenance, and Application of Component Libraries
Analysis & Synthesis
Affinity Mapping, Journey Mapping, Persona Creation, Heuristic Evaluation
Accessibility
WCAG Guidelines, inclusive design principles, auditing tools
Front-End Awareness
HTML, CSS, and component hand-off principles (for developer collaboration)
Qualitative Methods
User Interviews (User Testing, User Interviews), Contextual Inquiry, Moderated/Unmoderated Usability Testing
Reporting
Research Planning, Presentation of Findings, Stakeholder Communication
Soft Skills
System-Level Thinking
The ability to see beyond a single screen or feature to understand the entire product ecosystem and business impact.
Curiosity & Learning
A continuous drive to learn new technologies (like AI/XR) and methodologies.
Bias Towards Action
Prototyping quickly and iteratively to test assumptions and reduce risk.
Active Listening
Understanding user needs and synthesizing complex feedback from teammates.
Adaptability & Flexibility
Thriving in ambiguous environments and adjusting to shifting project requirements.
Cross-Functional Collaboration
Working effectively with Product Managers, Engineers, and Marketing teams.
Design Critique
Providing and receiving constructive feedback effectively.
User Advocacy
Championing the needs of the user throughout the product development lifecycle.
Stakeholder Management
Presenting design rationale, gathering feedback, and managing expectations.