I’m Samira Soltani, an AI Product Designer blending data-driven marketing insights with emerging technology to build products that scale.

I’m Samira Soltani, an AI Product Designer blending data-driven marketing insights with emerging technology to build products that scale.

I’m Samira Soltani, an AI Product Designer blending data-driven marketing insights with emerging technology to build products that scale.


BMO Credit: Redesigning for Clarity
Optimizing BMO’s credit card selection by transforming a high-friction layout into a transparent, decision-first experience.
PocketTax: Solving the Solopreneur’s Tax Gap
An AI-powered B2B2C platform designed to transform Canadian tax compliance from a yearly crisis into a seamless, year-round mobile habit.


Designed and prototyped a responsive, mobile-first Art Auction app, empowering art buyers to efficiently manage clients and track real-time bidding and winning lots.
Uber -Improving Package Delivery Security
Designing a system that introduces recipient account linking and a mandatory PIN to ensure delivery confirmation and enable direct follow-up support for package receivers.


AI Role-Playing for Usability Testing: A Budget-Conscious Exploration
To address budget constraints and explore innovative applications of AI in usability testing—moving beyond current uses like form creation or summary generation—I implemented an innovative AI role-playing method using Gemini.

BMO Credit: Redesigning for Clarity
Optimizing BMO’s credit card selection by transforming a high-friction layout into a transparent, decision-first experience.
PocketTax: Solving the Solopreneur’s Tax Gap
An AI-powered B2B2C platform designed to transform Canadian tax compliance from a yearly crisis into a seamless, year-round mobile habit.


Designed and prototyped a responsive, mobile-first Art Auction app, empowering art buyers to efficiently manage clients and track real-time bidding and winning lots.
Uber -Improving Package Delivery Security
Designing a system that introduces recipient account linking and a mandatory PIN to ensure delivery confirmation and enable direct follow-up support for package receivers.


AI Role-Playing for Usability Testing: A Budget-Conscious Exploration
To address budget constraints and explore innovative applications of AI in usability testing—moving beyond current uses like form creation or summary generation—I implemented an innovative AI role-playing method using Gemini.

BMO Credit: Redesigning for Clarity
Optimizing BMO’s credit card selection by transforming a high-friction layout into a transparent, decision-first experience.
PocketTax: Solving the Solopreneur’s Tax Gap
An AI-powered B2B2C platform designed to transform Canadian tax compliance from a yearly crisis into a seamless, year-round mobile habit.


Designed and prototyped a responsive, mobile-first Art Auction app, empowering art buyers to efficiently manage clients and track real-time bidding and winning lots.
Uber -Improving Package Delivery Security
Designing a system that introduces recipient account linking and a mandatory PIN to ensure delivery confirmation and enable direct follow-up support for package receivers.


AI Role-Playing for Usability Testing: A Budget-Conscious Exploration
To address budget constraints and explore innovative applications of AI in usability testing—moving beyond current uses like form creation or summary generation—I implemented an innovative AI role-playing method using Gemini.
Mini Projects
I've designed or/and built these mini projects
from ideation to shipping with AI
Mini Projects
I've designed or/and built these mini projects
from ideation to shipping with AI
Mini Projects
I've designed or/and built these mini projects
from ideation to shipping with AI

𝗖𝗮𝗻 𝗮𝗻 “𝗶𝗺𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲” 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗯𝗲 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? Last night, during the AI Buildathon at the University of Toronto - Rotman School of Management, our team developed a solution using vibe coding and human-centred AI design principles to address a real business problem.

𝗗𝗼𝗲𝘀 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗶𝗻𝗴 𝗯𝗲𝗰𝗼𝗺𝗲 "𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲"? Heads up: this might be more relevant if you are starting from scratch… Today, many startups skip traditional design steps and go straight from an idea to working code. In my Pocket Tax project, I chose to skip static wireframing and work directly in Google AI Studio.

Keeping up with AI news and platforms can be challenging, but communities of builders and designers make it easier to learn about new tools and discover small but important tips that you might not have known.

Recently, Devpost promoted a Learning Hackathon that presents a great opportunity for non-developers to think more like programmers and understand backend planning while vibe coding. I have learned to run Claude in the terminal and use Hackathon's plugin, which interviews you to generate ideas.

𝗧𝗮𝗸𝗲 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 I recently read an opinion piece in Communications of the ACM discussing “AI fatigue,” and the pressure on both individuals and organizations to keep up with the “unprecedented pace of AI.” The article noted that there are no signs of slowing down or addressing the fatigue ‘systematically.’ This made me reflect on how my experiments with AI helped me to overcome my AI fatigue in recent months.

𝗖𝗮𝗻 𝗮𝗻 “𝗶𝗺𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲” 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗯𝗲 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? Last night, during the AI Buildathon at the University of Toronto - Rotman School of Management, our team developed a solution using vibe coding and human-centred AI design principles to address a real business problem.

𝗗𝗼𝗲𝘀 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗶𝗻𝗴 𝗯𝗲𝗰𝗼𝗺𝗲 "𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲"? Heads up: this might be more relevant if you are starting from scratch… Today, many startups skip traditional design steps and go straight from an idea to working code. In my Pocket Tax project, I chose to skip static wireframing and work directly in Google AI Studio.

Keeping up with AI news and platforms can be challenging, but communities of builders and designers make it easier to learn about new tools and discover small but important tips that you might not have known.

Recently, Devpost promoted a Learning Hackathon that presents a great opportunity for non-developers to think more like programmers and understand backend planning while vibe coding. I have learned to run Claude in the terminal and use Hackathon's plugin, which interviews you to generate ideas.

𝗧𝗮𝗸𝗲 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 I recently read an opinion piece in Communications of the ACM discussing “AI fatigue,” and the pressure on both individuals and organizations to keep up with the “unprecedented pace of AI.” The article noted that there are no signs of slowing down or addressing the fatigue ‘systematically.’ This made me reflect on how my experiments with AI helped me to overcome my AI fatigue in recent months.

𝗖𝗮𝗻 𝗮𝗻 “𝗶𝗺𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲” 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗯𝗲 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝗱 𝗯𝘆 𝗮𝗻 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? Last night, during the AI Buildathon at the University of Toronto - Rotman School of Management, our team developed a solution using vibe coding and human-centred AI design principles to address a real business problem.

𝗗𝗼𝗲𝘀 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗶𝗻𝗴 𝗯𝗲𝗰𝗼𝗺𝗲 "𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲"? Heads up: this might be more relevant if you are starting from scratch… Today, many startups skip traditional design steps and go straight from an idea to working code. In my Pocket Tax project, I chose to skip static wireframing and work directly in Google AI Studio.

Keeping up with AI news and platforms can be challenging, but communities of builders and designers make it easier to learn about new tools and discover small but important tips that you might not have known.

Recently, Devpost promoted a Learning Hackathon that presents a great opportunity for non-developers to think more like programmers and understand backend planning while vibe coding. I have learned to run Claude in the terminal and use Hackathon's plugin, which interviews you to generate ideas.

𝗧𝗮𝗸𝗲 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗬𝗼𝘂𝗿 𝗔𝗜 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 I recently read an opinion piece in Communications of the ACM discussing “AI fatigue,” and the pressure on both individuals and organizations to keep up with the “unprecedented pace of AI.” The article noted that there are no signs of slowing down or addressing the fatigue ‘systematically.’ This made me reflect on how my experiments with AI helped me to overcome my AI fatigue in recent months.
Reach Out with Your Questions!
If you have any questions, please feel free to contact me.
Reach Out with Your Questions!
If you have any questions, please feel free to contact me.
Reach Out with Your Questions!
If you have any questions, please feel free to contact me.
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