Who I Am: The Strategic Designer
I’m a designer and researcher who loves figuring out how people connect with technology. My career has moved through many different fields—from the media industry, where I managed projects like a Product Owner, to the world of VR.
These experiences taught me to always ask "why" and "how" before I start building, making sure a solution is actually necessary.
Right now, I’m helping small businesses grow their digital presence while experimenting with how AI can change the way we design products. I’m testing which traditional design steps still work and which ones we can improve for the future.
I’m looking for my next UX/Product Design project where I can use my mix of research and strategy to solve real problems.
Let’s connect!
Technical and Software Skills
Prototyping & Wireframing
Figma, Figma Make, Bolt, Base44, Cursor, Lovable, Relume, AI Elementor
Visual Design
Adobe Creative Suite (Photoshop, Illustrator), Canva, basic knowledge of typography and color theory
Information Architecture (IA)
Card Sorting, Tree Testing, Site Mapping
Content Management System (CMS)
WIX, Framer, WordPress, Shopify, Contentful
AI Prototyping Tools
Experience with prompt engineering in generative AI tools: Bolt, Base44, Cursor, Figma Make, Figma Site, Elementor AI, Relume and Lovable
Design Systems
Creation, Maintenance, and Application of Component Libraries
Front-End Awareness
Accessibility
WCAG Guidelines, inclusive design principles, auditing tools
Quantitative Methods
Survey Design (Qualtrics, SurveyMonkey), A/B Testing Fundamentals, Data Analysis (basic Excel/Sheets)
Analysis & Synthesis
Affinity Mapping, Journey Mapping, Persona Creation, Heuristic Evaluation
Qualitative Methods
User Interviews (User Testing, User Interviews), Contextual Inquiry, Moderated/Unmoderated Usability Testing
Reporting
Research Planning, Presentation of Findings, Stakeholder Communication
Soft Skills
System-Level Thinking
The ability to see beyond a single screen or feature to understand the entire product ecosystem and business impact.
Curiosity & Learning
A continuous drive to learn new technologies (like AI/XR) and methodologies.
Bias Towards Action
Prototyping quickly and iteratively to test assumptions and reduce risk.
Active Listening
Understanding user needs and synthesizing complex feedback from teammates.
Adaptability & Flexibility
Thriving in ambiguous environments and adjusting to shifting project requirements.
Cross-Functional Collaboration
Working effectively with Product Managers, Engineers, and Marketing teams.
Design Critique
Providing and receiving constructive feedback effectively.
User Advocacy
Championing the needs of the user throughout the product development lifecycle.
Stakeholder Management
Presenting design rationale, gathering feedback, and managing expectations.
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